Watches of Switzerland
After 10 years of importing luxury Swiss watches into Australia, Eric Van Der Griend established Watches of Switzerland in 1996.
Today, Watches of Switzerland (WOS) is Australia’s leading official watch specialty store with 20 brands and over 4,000 references of Swiss watches. Watches of Switzerland is an Australian, family owned company. Today, Chairman Eric van der Griend leads a team including his three children. WOS have been a client of Stannards since 2006.
During 2007, WOS renovated and enlarged the Melbourne and Sydney stores, and 2008 saw the opening of a new Perth store in King Street. These revamped stores feature a new ‘shop-within-a-shop’ concept from Switzerland’s finest brands including Rolex, Breitling, Jaeger–LeCoultre, IWC, Cartier, Panerai and TAG Heuer.
In 2012, WOS was appointed the exclusive Australian retailer of A. Lange and Söhne timepieces. A. Lange and Söhne timepieces are produced in Glashütte, Germany and are considered by many to be the pinnacle of watchmaking. A large range of A. Lange and Söhne watches are available in personalised shop-in-shops at WOS Melbourne, Sydney and Perth.
Australia's largest autorised retailer of Rolex and exclusive Australian retailer for A.Lange and Söhne timepieces.
Investing in a Swiss watch is like buying a piece of tradition. Each one of the timepieces in our range has been developed in Switzerland by world leading designers and watchmakers, in some cases assembled by hand. This craftsmanship dates back hundreds of years, whilst utilising modern day watchmaking innovation for new features and accuracy.
Our quest is to bring the very best of Swiss watchmaking to you; to provide a wide choice and the expert advice needed to help you make wise decisions. And to ensure your watch brings you joy for years to come through our highly experienced and specialised service.
Stannards has guided the founder of WOS, Eric van der Griend in structuring this family-run business to allow for succession with his children. Headed up by Stannards’ Generational Intelligence - G.iQ™ partner Peter Angelini, who has been driving the expansion, funding and growth strategy for WOS from a luxury brand into a super luxury brand. Peter Angelini has also acted as external CFO to play a part in their rapid expansion to establish new franchise locations including a Flagship Rolex boutique at Melbourne Airport and more.